FOOD + BEVERAGE
STRATEGY // AD CAMPAIGNS // PACKAGE DESIGN // BRANDED MERCHANDISE // MURAL PROGRAM
Dewars approached Studio Number One seeking an updated visual language to reach a modern class of young “urban independent” adult consumers. The result was part vintage, part contemporary, with a twist of wit. Tommy Dewar’s “Dewarisms” provided the perfect blend of messaging: original, authentic, clever, timeless.
Consistency was key. The visual language would be the glue that held together Dewar’s full-spectrum media campaign, which included print, TV, point-of-sale, out-of-home and event activation materials. Authenticity rules. For Dewar’s, every last detail had to look and feel true to the “neo-vintage” aesthetic. The TV spots were even shot in a real theater using antique props and costumes.
How do you make the Roaring ‘20s come to life in the 21st century? Rather than using modern billboards for the OOH campaign, hand-painted wallscapes were created to capture the charm and texture of street advertising in the olden days.
When Dewar’s brought the good times to the Coachella and South by Southwest music festivals, Studio Number One created posters and drink menus, as well as multifunctional flats designed to look like vinyl record sleeves.
Dewar’s drinkers don’t need an excuse to raise their glasses but Studio Number One gave them one. A national holiday, Repeal Day, was created to celebrate the anniversary of the repeal of Prohibition and celebrate it with advertorial news announcements and festivities around the country.
REBRANDING // AD CAMPAIGNS // PACKAGE DESIGN // BRANDED MERCHANDISE // TRADE SHOW BOOTH DESIGN
Zevia, the first and leading zero calorie, naturally sweetened soda brand, enlisted Studio Number One to build a brand that would connect emotionally with consumers in order to stand out in the marketplace.
After creating colorful and cheerful package designs as the foundation for the brand, the visual language was then extended to promotional materials for print and video, trade shows build-outs, apparel and special collaborations.
Zevia partnered with the Oakland Athletics and became the first naturally sweetened, zero calorie soda in Major League Baseball. Studio Number One designed a commemorative can to celebrate the partnership, and also produced branded coolers, in-game advertising and promotional materials for the stadium. Special rotating billboards behind home plate expanded Zevia’s branding to expand beyond the field to be highly visible to baseball fans watching the game from home.
Studio Number One designed another limited edition commemorative can specifically for Zevia’s famous spokesperson, hip hop rapper from the 80’s, Biz Markie. The cherry cola flavor, Biz’s fave, can was transformed to evoke the nostalgia of soda by giving it a playful ‘70’s look with clean lines and bold colors.
When New York City proposed to ban the sale of sugary drinks in 2012, Zevia looked to Studio Number One to conceive a NYC subway poster campaign to support this initiative. Ads featuring blunt yet impactful headlines about Zevia’s beliefs in providing smarter soda choices and sodas free of artificial sweeteners were designed by Studio Number One and caught much media attention from Business Insider, MediaPost, Ad Age, NPR, and more.
Zevia recently received Non-GMO Project Verified status after removing its caramel color in several of its flavors. Studio Number One designed the updated cans and branding assets to showcase all 17 flavors in the Zevia soda lineup are now color-free. Zevia is sold at more than 20,000 grocery, natural and specialty food stores in the United States and Canada and continues to be first and leading zero calorie, naturally sweetened soda brand.
Studio Number One was approached to create the packaging for Barrymore Wines. The monogram design was inspired by the Barrymore family crest and gives the product an overall modern-vintage feel.