What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign. Heidegger describes this as Phenomenology – “the process of letting things manifest themselves.”
Deeply embedded with Fairey’s DNA, Studio Number One challenges the way people think about their surroundings and questions the purpose. In the name communication and observation, the medium is the message.
SNO applies this creative and promotional ethos wherever art and enterprise intersect. Our mission is simple, to change the way people experience media and the urban landscape. And by media, we really mean everything — every tangible aspect of a brand — from its name to its products and absolutely everything in-between. Advertising means nothing if a brand’s overarching story isn’t strongly communicated at every level and opportunities to connect with its audience is overlooked or undervalued. When all interactions reinforce a unique and compelling brand story, Phenomenology is defined.