Studio Number One worked with Colorado-based CBD company Charlotte’s Web and award-winning experiential design agency Fake Love to create art for the “Trust the Earth” campaign, a multi-city art installation conveyed through a super-sized graphic representation of a hand holding a cannabis stalk and the call-to-action “Trust the Earth.”
The campaign aims to ask and empower Americans to educate themselves about access to natural health while championing the right to choose quality options.
The massive mural designed by Studio Number One was unveiled in the heart of Williamsburg, Brooklyn on Oct. 3 and the art will also be projected in various locations in Washington D.C., Chicago, and Los Angeles.
“We have long admired the work of Shepard Fairey and the group of talented artists at Studio Number One, and the work they have created to push social messages and icons of justice that billions of people around the world have rallied around. We reached out to them and told them about our story, our community, and the mission we’re on to democratize quality hemp for everyone. We immediately connected with their incredible team and we’re honored that they chose to interpret our mission in such a powerful way.”
-Joel Stanley, Charlotte’s Web’s co-founder and chairman of the board.
Read a Q&A with Charlotte’s Web’s Joel Stanley about working with Studio Number One in Forbes: Exclusive: Charlotte’s Web Unveils New Cannabis Campaign With Shepard Fairey’s Studio Number One
Read more about the campaign in the official press release HERE.